If you are interested in how the media works, how messages are communicated, and you like to work independently and use varied technology, then this is the course for you. You will look at nine different forms: TV, film, radio, magazines, advertising, internet and online media, music videos, newspapers, and video games. You will gain an understanding of how each media is constructed, and how messages are read by audiences.
The course develops an understanding of how the range of media forms have helped to shape cultural norms of life in the 21st century, encouraging students to analyse how meaning is constructed through choices made by media producers of representation, audience, and context. Students explore how theatre communicates ideologies and reflects social values, aligning with key media studies frameworks such as Hall’s representation theory and audience reception theory.
